Property Investment Optimization

Throughout history, real estate has remained a commercially viable investment sector. However, to get maximum benefit, you need to understand investment optimization before closing your real estate deals.

UAE has always been a hot spot for property investments. However, the trend has exceeded all expectations this year. The emirate has received more than Dh170 billion in real estate transactions during the first seven months of 2022. With the region topping the Global Real Estate Transparency Index (GRETI), this trend is only going one way. As an investor, you don’t want to miss out on this opportunity.

The first step of any profitable real estate deal is investment optimization. Land Sterling real estate investment team ensures systematic lower volatility investing, resulting in long-term profits and positive cash flows. For now, let’s understand more about investment optimization.

What is Investment Optimization?

Investment optimization is the process of finding the best real estate investment for your business purpose. It works on maximizing the return while minimizing the risks involved.

Real estate is a complex world. There are innumerable variables which dictate the success of your business. Any considerable property endeavour involves a huge sum. Any misadventure or emotional decision can put your hard-earned money at risk. That’s why you should always seek professional advice. It isn’t a choice; it is a must.

Investment optimization systematically breaks down aspects of a real estate property. After that, it provides the correct property valuation, maintenance cost, and future worth. So that you can make the right selection.

The optimization strategies vary with your investment type. You can’t apply the valuation parameters of a residential property on a commercial building. Let’s understand how many types of real estate investments you can make.

Types of Real Estate Investments

As an investor, you can invest in the following real estate properties.

Residential Real Estate Investment

Residential property includes anything from a single house to multi-story buildings that can be rented or sold to homeowners. It is undoubtedly the most common real estate investment type.

The investors generate money by wholesaling, rehabbing, and buy and hold properties. The steady cash flow and tax exemptions attract business people towards residential investment.

Commercial Real Estate Investment

The commercial properties include corporate offices, industries, market shops, hotels, clubs, and societies. A commercial investment involves a more significant amount, but with that, it generates higher profits as well.

The commercial market is less competitive; only a handful of competitors compete for significant gains. With the right investment optimization strategy, you can get longer leases, higher cash flow, and low vacancy rates.

Raw Land Investment

It refers to buying land with little to no occupancy. Such lands are usually located outside the cities. You can get more land at a low cost on convenient terms.

These are long-term investments. The optimization process evaluates the recent and probable future development. After this due diligence, an investor buys and holds the land to multiply his profits.

Real Estate Investment Trusts

REITs offer shares of various commercial properties like hotels, clubs, malls, etc. As an investor, you can buy the shares without the risk of buying the entire property.

It gives a lot of options to an investor. You can get profits on your investment. Also, in an emergency, you can sell your shares and exit the process on your terms. The professional consulting teams can guide you about the best REITs available in UAE.

Most Important Factors for Real Estate Investment Optimization

If you want to invest in a new asset, you should set up an optimization plan. All investment decisions should be based on that. A good investment optimization strategy is based on these essential factors.


In real estate, the location is the alpha and omega; nothing is more important. If the location is close to public schools, elite community shops, green spaces, and city areas, its value will never decrease.

The location affects property valuation, listing, leases, taxation, and insurance. As an investor, you should also predict how the property will look in the near future. For that, you can contact the town planning department for information. If you get the right location, the probability of high profit will multiply.

Property Valuation

Property valuation estimates a property’s current worth at a given time. As an investor, you should know what you’re getting. It helps in negotiating the right price. For valuation, you should analyze the recent property sales in that region.

If it’s new land, you should add the construction cost and utilities to your budget. If you want to hold it, you should know rental cash flows.

Investment Purpose

Before buying a property, you should be clear about its purpose. There are four reasons to buy a property.

  • Self Use
  • Lease
  • Short Term Benefit
  • Long Term Benefit

It will help you in taking the final call. For example, you can pay additional money if you want to live in a place. However, if the purpose is to buy and sell, the priority is to minimize the buying price.

Cash Flow and Profit Forecasts

Cash flow means the money in and out of your real estate property. A positive cash flow reflects a successful transaction.

For a cash flow assessment, you should know the intrinsic value of your property and its future worth, a rental value which you can get on a monthly or yearly basis, maintenance expenses, running coat, and appreciation after renovation. It covers all the financial aspects of investment optimization.

Debt Management Plan

Real estate investments usually involve huge debts. The investors buy the land to generate enough money to pay the debt and surplus interests. However, this can be tricky if things go differently than planned.

In your investment optimization process, you should determine the type of debt you can afford. You can choose a fixed rate, ARM (Adjustable-range mortgage), interest only and zero down payment debts. Each loan has its ups and downsides. You should choose a loan with a minimum interest rate and the best terms based on your requirement.

Market Trends

The last thing is to stay up-to-date. As an investor, you should know about the latest prices, mortgage rates, construction, flipping activities, mortgage rates and other developments in the field.

It will help you to keep up with the latest pricing and get the best rates for your property. This part of an investment optimization plan is a life-long process which should continue as long as you hold the asset.


Real estate investments ensure generational worth with stability. If you make the correct choices, you can have multiple passive income streams. However, you should develop an investment optimization plan to evaluate your property’s current worth, future profits and risks.

Land Sterling provides top-notch real estate services across UAE. With the experience of more than 10,000 completed projects, our investment team can provide detail reviewed of any site in the emirate. We will ensure positive cash flow, a low-cost maintenance plan, lower liquidity interests, and maximum profit. Contact us here if you want to buy any property in UAE.

Frequently Asked Questions

The basis of an optimal investment portfolio is the balance between risk and return. It should maximize net profit with a minimized risk. You need to hire qualified professionals to find the best investment opportunities.

Commercial properties pay the most for a standard length because customers are usually industrialists/business owners willing to pay more for the desired location.

As an investor, this is a rule of thumb to evaluate the potential of a property. The monthly rent should be 1% of the total buying price. This rate should be included in the investment optimization plan.

Vinodh Mahadevan MRICS


Vinodh Mahadevan MRICS

Vinodh Mahadevan is the Head of Business & Strategy at Land sterling and a Member of MRICS. With over 14 years of experience in investment advisory, consulting, valuation & advisory services, he has gained extensive exposure to valuation engagements. Vinodh's expertise includes due diligence exercises, appraisals of commercial and residential properties, mortgage and collateral appraisals, retail malls, large-scale industrial parks, hospitality and entertainment projects, and other special use real estate valuations.


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