Dubai has already solidified itself as a global juggernaut in multiple aspects in the post-Covid era. But, first, one that instantly comes to mind is being one of the first cities to ease its restrictions, if not the first due to the right strategies that safeguarded the population and ensured that everyday life function is resumed as soon as possible to ensure that Expo 2020 was back up and running only one year after it was initially expected to open, which gave the city greater global exposure that resulted in an influx of foreign wealth and business to come to get a piece of the pie.
The second was being one of the world’s most unscathed real estate markets. With interest rates hiking worldwide, food scarcity looming around the corner, and a significant power undersupply taking place with the winter coming. However, the emirate is still contentious to perform well despite all the global pessimism, making it one of the most favourable for investors and end users, offering 1,469 Sq.Ft of prime real estate for every million dollars invested, with Madrid Spain’s capital coming in second at 1,136 Sq.Ft and Miami coming in at number 4 with 833 Sq.Ft.
With all these points taken into consideration, this has made the city that is already synonymous with luxury a fertile hub for yet another global trend: the unprecedented demand for branded residences. With the race already dominated by the USA, Miami emerges as the number 1 state when the topic of discussion is branded residence. But when you zoom in and consider cities with the highest number, Dubai comes on top with the number one title. Not only that, but it also has the highest number of branded pipelines on the way, making it by far the most UHNWI friendly city in the world.
Luxury Brands in Real Estate
Undoubtedly, everyone always tries to make a statement that differentiates them from others. From how we dress and the cars we drive, the market is shifting towards a new branded article that is being sought after, branded residences. From Armani, the Italian luxury fashion brand, to the world-renowned Lamborghini, the super luxury car manufacturer.
A home bearing the same name as an international brand known for its luxurious & distinguished print gives it a one-up on just every average residence. And that is the trend now that more fashion houses are entering the real estate market, along with car manufacturers & luxury hotel brands. They offer names already established in the consumers’ minds, offering a sense of exclusivity that comes with it. Pagani branded residence provides that type of exclusivity, with the brand having one single project worldwide only in the heart of Dubai, with a limited number of units available.
An extra advantage of having a branded residence is the architectural beauty it brings to its end users. The additional premium it brings to the investors is because of their scarcity.
Top Branded Residence in the Oasis of Luxury.
Here is a quick and not extensive list of some of the branded residences Dubai has to offer.
The Opus by Zaha Hadid
It is one of the most beautiful architectural pieces in the city of Dubai. The Opus was developed by Omniyat & designed by the late Zaha Hadid, reflecting the number of value brands bring to a project. With an eye-catching exterior & a breathtaking futuristic interior design. The Opus is a true masterpiece that reflects the artistic touches that brands bring to buildings. The project is a mixed-use building of two towers with an unusual hollow cube in the middle like no other.
This elegant design style has made the building the home to ME by Melia.
The field Vie by Elie Saab
The most well-known name in the region, Elie Saab, is a fashion icon who transitioned into real estate. He has multiple projects expected to be delivered in Dubai. The Vie project is extra special because it is the first branded Townhouse Development in MBR city. It consists of 4 bedroom townhouses with a generous above-market average plot & BUA areas designed personally by Saab. The project is also almost ready, with the estimated project handover date of Dec 2023.
Pagani is perhaps one of the most exclusive projects of them all. It offers a luxurious 85 units first of its kind in the UAE and worldwide. This is the first exclusive branded residence by the car manufacturer developed by Dar Al Arkan, a KSA tycoon. Pagani offers two to four-bedroom apartments and penthouses. It also has three to four-bedroom villas right in the heart of Dubai.
To sum it up, Dubai has positioned itself as a safe haven for wealth. But, most importantly, it’s easier and more accessible for investors and end users. With a stable currency, availability of market data to the public and new Golden Visas for investors, the Dubai Real Estate market is shaping to become more favourable for foreign investors.
Branded residences are another tool that the Emirate is utilising to attract and retain more individuals that are HNWI, for they are looking for uniqueness added to their lifestyle.