Our Leaders &
Experts
Setting high standards and empowering the workforce start with our leadership.
Forward-looking and dedicated, Land Sterling | UAE’s leadership comprises industry experts who bring decades of experience to our firm. They cultivate our strong company culture, inspire the team to reach greater heights, and diligently deliver expert asset solutions and investment opportunities.
With local expertise, regional connection and sector specialisation, our leadership helps real estate owners, intenders and investors to make informed decisions, gauge growth, reduce risk, and improve overall success.
Get to know Land Sterling | UAE’s leadership and learn more about the individuals who drive our vision.

Youcef Betraoui MRICSChief Executive Officer
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- Founder and Chief Executive Officer of the Land Sterling Group __
- Member of the Royal Institution of Chartered Surveyors (RICS) __
- Certified trainer and associate member of the Saudi Authority for Accredited Valuers. __
- BSc (Hons) in Real Estate Management, Nottingham Trent University, UK __
- More than 15 years’ experience in the Real Estate field __
- Property expert and advisor to several governments and authorities in the GCC Real Estate __
- Cityscape Power List 2021 - Most Influential Professionals in the MENA Real Estate Industry

Hamza Betraoui MRICSManaging Director
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- Co-Founder and Managing Director of the Land Sterling Group __
- Member of the Royal Institution of Chartered Surveyors (RICS) __
- BSc (Hons) in Property Planning and Development, Nottingham Trent University, UK __
- Real Estate advisor for projects in excess of 5 Billion Dollars __
- More than 10 years’ experience in Real Estate and Property Development __
- Extensive experience working with large international firms and local banks __
- Real Estate speaker and lecturer at Dubai Real Estate Institute __
- Provides Real Estate Advisory Services in more than 10 regional countries

Arshad Ahmed FMP, SFPHead of Building & Facilities Consultancy
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- Arshad is a highly experienced and seasoned Integrated Facilities Management Specialist __
- With more than 30 Years of Built Environment experience (14 Years in UAE in Senior Leadership positions as Strategic Business Unit Head). __
- In the past, he has spearheaded companies & divisions in the Facilities Management Business, with leadership roles to build and manage the business and ensure operational excellence.

Steve Hextall MCIOBHead of Project Management & Cost Consultancy
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- Steve is a qualified, professionally chartered and highly motivated senior business leader with over 30 years of progressive experience in management and operations across a broad range of projects, sectors and geographies. __
- A team player dedicated to helping employees improve their skills and techniques in order to reach individual and organization aspirations, Steve is a visionary behind company growth, operations and strategies and a detail-oriented multi-tasker who thrives in fast-paced environments. __
- A Project Management professional with a proven track record of successful delivery, design & management of a broad spectrum of projects including over 14 years of experience in the UAE. __
- Steve‘s experience has also taken in projects in the UK and in the multi-cultural and challenging environments of Africa, Singapore, China, Hong Kong and Australia in client facing roles that have entailed the establishment and implementation of corporate governance, required full P&L responsibility, business development, marketing and the allocation of project resources and the establishment and deployment of project controls. __
- Specialties: Project Management, Project Controls, Programme Management, Design Management, Sustainable Construction (LEED / Estidama accredited)

Vinodh Mahadevan MRICSHead of Valuations & Advisory
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- Over 12 years of experience in Investment Advisory, Consulting, Valuation and Advisory Services, Transaction Advisory, Research, and Investment Management __
- Extensive exposure to valuation engagements ranging from due diligence exercises to appraisals of commercial and residential properties, mortgage and collateral appraisals, retail malls, large-scale industrial parks, hospitality and entertainment projects to other special use real estate valuations __
- Sound knowledge about the prevalent economic or financial reforms in financial markets, and hands-on experience in managing financial products __
- Predominantly represented the Indian market and the US commercial real estate market.

Kalpana MurthyHead of Sales & Leasing Brokerage
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- Steve is a qualified, professionally chartered and highly motivated senior business leader with over 30 years of progressive experience in management and operations across a broad range of projects, sectors and geographies. __
- A team player dedicated to helping employees improve their skills and techniques in order to reach individual and organization aspirations, Steve is a visionary behind company growth, operations and strategies and a detail-oriented multi-tasker who thrives in fast-paced environments. __
- A Project Management professional with a proven track record of successful delivery, design & management of a broad spectrum of projects including over 14 years of experience in the UAE. __
- Steve‘s experience has also taken in projects in the UK and in the multi-cultural and challenging environments of Africa, Singapore, China, Hong Kong and Australia in client facing roles that have entailed the establishment and implementation of corporate governance, required full P&L responsibility, business development, marketing and the allocation of project resources and the establishment and deployment of project controls. __
- Specialties: Project Management, Project Controls, Programme Management, Design Management, Sustainable Construction (LEED / Estidama accredited)

Susan NinanHead of People and Culture
+971 4 380 8707Contact now
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- Steve is a qualified, professionally chartered and highly motivated senior business leader with over 30 years of progressive experience in management and operations across a broad range of projects, sectors and geographies. __
- A team player dedicated to helping employees improve their skills and techniques in order to reach individual and organization aspirations, Steve is a visionary behind company growth, operations and strategies and a detail-oriented multi-tasker who thrives in fast-paced environments. __
- A Project Management professional with a proven track record of successful delivery, design & management of a broad spectrum of projects including over 14 years of experience in the UAE. __
- Steve‘s experience has also taken in projects in the UK and in the multi-cultural and challenging environments of Africa, Singapore, China, Hong Kong and Australia in client facing roles that have entailed the establishment and implementation of corporate governance, required full P&L responsibility, business development, marketing and the allocation of project resources and the establishment and deployment of project controls. __
- Specialties: Project Management, Project Controls, Programme Management, Design Management, Sustainable Construction (LEED / Estidama accredited)