Social Media Executive

The Role

You will be tasked to deliver best-in-class social media content for Land Sterling in Saudi
Arabia based in Riyadh.

The role will see the candidate being a part of the in-house digital and social team,
acting as a trusted digital lead and support to help transform the social media activity.

The following job description details the responsibilities, skills, and competencies
required for this level.


Objectives of this Role

  • To develop, implement, track and optimize the digital marketing campaigns across all paid, owned, and earned channels.
  • Plan & Execute the Annual Social Media Calendar for KSA.
  • Oversees all company social media accounts management.
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
  • Audits and analyses social media presences, including digital advertising costs
  • Review content for all KSA communication before it is posted on the social media pages.
  • Track competitor’s activities on the different Social Media & Digital mediums.
  • Use market & business insights to engage followers on the pages.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaigns.
  • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
  • Monitors and develops reports on competitor activity within social media spaces

Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • Minimum of 3-5 years experience in Marketing 
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with an eye for creativity
  • Experience with marketing automation and CRM tools
  • Fluent in Arabic and English written & spoken
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