Social Media Executive

The Role

You will be tasked to deliver best-in-class social media content for Land Sterling in Saudi
Arabia based in Riyadh.

The role will see the candidate being a part of the in-house digital and social team,
acting as a trusted digital lead and support to help transform the social media activity.

The following job description details the responsibilities, skills, and competencies
required for this level.

 

Objectives of this Role

• To develop, implement, track and optimize the digital marketing campaigns across all paid, owned, and earned channels.
• Plan & Execute the Annual Social Media Calendar for KSA.
• Oversees all company social media accounts management.
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Audits and analyses social media presences, including digital advertising costs
• Review content for all KSA communication before it is posted on the social media pages.
• Track competitor’s activities on the different Social Media & Digital mediums.
• Use market & business insights to engage followers on the pages.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaigns.
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Monitors and develops reports on competitor activity within social media spaces

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field
• Minimum of 3-5 years experience in Marketing 
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Fluent in Arabic and English written & spoken